The effect of export market-oriented culture on export performance
نویسندگان
چکیده
منابع مشابه
The Causal Model of Export Entrepreneurship and Export Market Orientation on Export Performance: a Case Study of Food and Agricultural Products Export Companies
The aim of this study is to define and introduce the variable of export entrepreneurship and factors affecting it in a global export-centric model. However, we seek to find the effect of the variables of export entrepreneurship and export market orientation on export performance. To test the research hypotheses, a sample of 296 people employed in food and agricultural products company located ...
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ژورنال
عنوان ژورنال: International Marketing Review
سال: 2018
ISSN: 0265-1335
DOI: 10.1108/imr-08-2016-0167